Julie BroadYour Non-Fiction Sidekick for Writing, Publishing & Marketing a Book That Builds Your Brand and Grows Your Biz

How to Turn Your Content into a Book

8 Feb 2026 · 2 min

Watch on YouTube

1:47

In this short promotional video, Julie Broad, founder of Book Launchers, addresses professionals—consultants, coaches, executives, and speakers—who have accumulated expertise and stories across client calls, keynote slides, and unfinished documents but lack a system to transform that material into a marketable nonfiction book. She explains that while many have the content, most books fail because the knowledge remains scattered and authors lack a proven process, resulting in books that sell poorly or go unread, thereby not delivering the authority boost that a read book provides. Broad outlines the #NoBoringBooks approach, emphasizing books that sell, spread, and create leverage, and shares success examples such as Judy Haller’s multi‑week USA Today bestseller and Jonathan Stanley’s TikTok‑viral book that secured major media interviews and deals. She argues that the moment a book is read, the author’s status shifts from one of many experts to a recognized authority, leading to higher‑paid clients, larger stages, and new opportunities. The video concludes with a direct call to action, inviting viewers to click a link to learn the right strategy—beyond hacks—to dramatically outperform average nonfiction books.

Chapters

If your book idea lives in your client calls, your keynote slides, your half-written Google Docs, this video is for you. Because that's where most great books die. Most professionals don't lack expertise or stories, they lack a system to turn that expertise and stories into a book people actually buy and read. Your knowledge is already there, it's just scattered across years of work. Hi, I'm Julie, the Book Broad, founder of Book Launchers. Since 2017, my team and I have helped more than 800 consultants, coaches, executives, and speakers turn their expertise into published nonfiction books. Authors like Judy Haller, a multi-week USA Today bestseller, or Jonathan Stanley, whose book went hyper viral on TikTok and landed him major, major media interviews and book deals. But here's what most people don't realize: the moment your book is read, everything changes. You stop being one of many experts and start being the authority. That's when better clients find you, fees go up, stages get bigger, and opportunities start showing up that you don't see. It's not the moment your name goes on the COVID it's the moment someone reads your book. But here's where a lot of authors fall down. They publish a book and no one buys it. Or even people buy it, but they don't read it. And unread books don't build authority. They collect dust. At Book Launchers, we don't believe in boring books. We believe in books that sell, spread, and create leverage. That's the #NoBoringBooks approach. In the next 90 seconds, I'm gonna show you why most authors write the wrong book and how we help our clients dramatically outperform the average nonfiction book. Not with hacks, with the right strategy. Go ahead, click the link.