Julie Broad explains how to use an e-book to grow your email list. Put a link in Amazon's Look Inside section to drive non-buyers to a free resource on your site. Offer high-value content in exchange for emails.
But our next guest is Julie Broad, otherwise known as the book Broad because that's her last name, Broad, not because I'm insulting her. And she's been helping more and more authors become self publishers and get their book out there. Her company is Book Launchers dot com. She's a regular guest on our show. She's been teaching us all about the self book publishing industry, the scams that are out there. She's an Amazon overall number one best selling author, an international Book award winner and she's recently the recipient of the Beverly Hills Book Award for best sales book. So welcome Julie Broad. What do you have for us today? What are ways that you suggest that you build a list? Do you do different things in the book?
Yeah, so I think there's kind of a couple things and I think we touched on this last time I was there. One of the tips I give is the look inside feature on Amazon allows you to put a URL, an invitation if you will to go visit, get more resources or to download some audio and you can put that inside of the initial part, the first 10% of your book. And people who don't buy your book may even go there to get your book or to get these resources and now get on your email list so you can connect with them later and they might buy your book in the future or they might buy it and do this. So now you've got a connection with these folks. So that's one big tip. And I always say add value everywhere you go, add value and offer to go go to my website and download an ebook, for example, on eight ways to sell 1,000 books for under $100. That's an ebook that you can get. And so always inviting people to go to your website to get something of high value because if you give them something garbage, they're going to think anything else you put out from that day forward is garbage. So they won't buy your book, but give them something of high value and invite them to go and join and connect with you that way to get that resource.
Well, you're a perfect example of giving value. And with our one minute left, I have one question about a boring trend. But go to her website@booklaunchers.com and sign up on her list so you get all of these tips and and give her a thumbs up to subscribe to her YouTube channel at Juliebrod TV because she is going for 10,000 fans. But tell us as we wrap up here, you said don't write a boring book title but seems like boring might be a trend.
Yeah. Elon Musk has this boring company and he just came out with a hat today, or I think it was today. He just announced his boring hat, which is a fundraiser for his tunnel, because he's trying to alleviate the traffic in la, which I can really relate to. And, in fact, to celebrate Debtober, I bought you a boring hat. Thank you. Which will be coming in the mail very soon to celebrate Debtober.
Thank you. Thank you, Julie.
More America Trends coming up.
Should You Skip Amazon When You Publish Your Book? #digitalmarketing #amazonauthor
