How to Write a Book Better than AI Can Write

Writing a great book matters a lot. If you want your book to have a long term benefit for you, your business and your brand, being a really great read is vital. A great book generates leads for years to come, and readers are getting helped a decade or more after you've written the book. When someone meets you that read your book, they're thrilled to meet you because your stories resonated with them and made their life better. AI can't do that. Only you can. But it's not easy. So if you want to know how to write a book that AI can't, well, this video is for you. Hey there. I'm Julie the Book Broad, founder of Book Launchers. We're a full service self publishing company helping you write, publish and promote a nonfiction book that will grow your brand and your business. Whether you feel totally unsettled with AI, which is artificial intelligence for those of you who don't know with AI's sudden popularity, or you're excited about the possibilities, I can tell you that it's early days, so it's going to be integrated into everything we do as authors, business owners, content creators, and humans. It's already been here for a while, but now it's really here. And some of it is exciting and some can feel a bit scary. And that fear certainly can arise when you think about writing a book and think, what's the point? AI can write the book now, but I'm here to tell you that a hashtag, noboringbook, is not possible by AI. AI can support you in the creation if you want, but it's not going to write a truly great book that is positioned to put you on stages and media and impact thousands or tens of thousands of people. And does that matter? Maybe you're thinking, well, I just want a business card I hand out anyway, why not save myself a ton of money and pain and time and just publish the thing AI wrote for me? I'll tell you why. I met Ann McNeil at NSA, the National Speakers Association. Ann came up to me the very first day of the event and said, you saved me from speaking. Spending a lot of money on a ghostwriter I didn't need. Anne was about to hire a writer to write a new book and she was feeling a bit off about it. She picked up my book, which she had on her shelf, and said once she started reading it, she couldn't put it down. And after reading the part about the hook, she realized she didn't actually know what the book that she was about to hire the writer was truly about. She didn't hire the writer and it saved her a lot of money wasted and she proceeded to bring a dozen different people to my booth and tell many others about me and the book I wrote and book launchers that was will not happen with a bad or a boring book period. The book, of course, if you don't know that she's talking about, is self publish and succeed. There's a link in the description below to buy it or you can join us on a live stream and win a copy. How do you write a book that makes people like Ann rave about you and your book? Number one AI pulls content from the Internet. There is nothing new or uncomfortable about what AI puts down on a page. Do the opposite. Write stories and opinions that make you a little nervous to share because then you know it's not being said all the time. This is what I talk about when I say what is something that most people believe that your opinion runs counter to it. AI doesn't have an opinion and it's saying what has been said before. If you can do the opposite, well, you're far more interesting than anything AI can write and most of the nonfiction books that have already been written. This is what I did with my first book, More Than Cash Flow. I countered the belief that buying property was passive income and and that buying more properties was better. That wasn't the popular opinion and it was scary saying it, but it resonated with a lot of people, which is why the book did so well. Tip 2 Share your personal story that's lent you to believe what you believe. This is the why you do what you do. Why I started Book Launchers was because I was rejected by traditional publishing. I self published my first book, took it to number one overall on Amazon, got it into bookstores all across Canada, was on media all over Canada, and essentially did everything a traditionally published author does and more. And I made like eight times the money and kept all my rights, which I later licensed off in courses. After seeing the challenges and the lack of marketing focus of a lot of the companies and providers out there and those authors struggling to hire all the pieces to produce books that were as good or better than traditional publishers, I started the service that does that and I made it monthly so you're not obligated to pay 30,000 up front like many of the other companies trying to do it all under one roof. But you can also stay with us for as long as you want on marketing. We really want that relationship, not just a transaction. AI can't tell this story because it's my story. And through this story I have a lens on publishing that is unique because it's my lens from my story. When you do that, you're always writing an interesting book and something AI can't write. Number three, AI editing has been here for a while. ProWritingAid and Grammarly are AI editors. And guess what? They aren't going to make your book great. They're useful tools for improvements in your writing, but the choices they make for words can also wash out your voice. There's value in using them to make your book better, but to make it truly great, you need to work with great editors and allow yourself to be challenged and questioned. My book on book marketing came back from the content editor and I didn't feel like I was criticized enough to make it great. So I asked the copy editor to go heavy. I have another video showing what that looked like and when it came back with questions and changes on every paragraph, I felt a bit of sadness and overwhelm. But once I went through it all, I felt great about the book. I feel like my opinions are stronger, they're better explained, and the material on the page is much more clear. Great human editors will improve your work if you allow yourself to be challenged, and they'll do this in a way that no AI can. At least not yet. 4. Combine ideas together to make something really unique and interesting an example of a book we worked on that does this really well is Lightning Tamers by Kathy Joseph. She takes the fascinating and often dramatic stories behind the invention of electricity, and while telling them, she explains the science behind the discoveries most books do, one or the other. She's married together Story and science in a beautiful way. If you have a passion for something, can you use that to explain something else or offer it as a new way of looking at something? My personal I'll it highly neglected pastime of playing poker is something I've used as analogies or stories to showcase different ways of making business decisions. In the past, my experience of being at the mercy of the government bureaucracy as an immigrant to the US has been something I've used to explain why it's not a great idea to give Amazon all the control over your author life. Any one entity holding all the power can completely turn your life upside down, as has happened to me with immigration and has happened to many authors that have been dependent on Amazon. What is something you can have a passion for and how can you use it to explain something else or tell stories for something else? This is something that will be interesting, memorable and unique because you've brought two interesting things together. 5. Was there a person, a concept or approach that was really popular sometime in the past, but it got forgotten or fell out of favor for some reason? There might be an opportunity to bring it back and use it as a lens on the current world. Ryan Holiday has done this with stoicism, but there are famous people from the past that maybe have lessons or stories that can be shared today to tell or teach something we need to learn. One of our authors is doing this with the teachings of someone famous from the past, applying those teachings to modern day problems. I had a call with someone who's taking the work of someone famous and sharing everything we got wrong about the interpretation of that work and what that means for today and what we know of that work today. This is interesting, memorable, and it definitely makes for no boring books. AI is here to stay. But what makes books great and what makes books memorable are humans. Our imperfections, our flaws, our beliefs, our experiences and how those things help to shape us and how they can shape others. The why behind what we do is really important. One book can change a life or many, many lives, but not if it's regurgitating stuff that already exists. Be brave, be bold and write a great book that will give you raving fans like Ann. And of course, if you want help and support to do that and to get it into the hands of readers, well, it would be our honor to help you if it's a good fit. To find out if it's a good fit, just go to booklaunchers.com apply to set up a call. Here's the video on the look at what my copy editor did to my manuscript and an explanation of how content editing and copy editing is different. And this video right here is the one that YouTube thinks you will love. Both are pretty great, I'm sure. So head on over. I'll see you there.