Julie BroadYour Non-Fiction Sidekick for Writing, Publishing & Marketing a Book That Builds Your Brand and Grows Your Biz

Ingram insights Report can help with Book Launch event planning and more! #selfpublishing

14 Dec 2022 · 1 min

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Julie Broad (video) summarizes ways authors can use an Ingram Insights report to plan book tours and local media outreach by focusing on where their readers already are. She emphasizes being solution-focused rather than demographic-focused and highlights a four-and-a-half-page, hyperlinked social media influencer accounts list in the report as a practical resource; she also promises a follow-up video on influencer outreach.

Chapters

Now the report also has some more location information and that might be useful to you if you're planning a book tour or you want to line up local media where you're more likely to get readers. But again, I really want to emphasize knowing your reader, you are more solution focused than demographic focused and for most authors, their first area of focus will be their local area or areas they frequent already. One of the sections in this report that I do really love is the social media influencer accounts list. Likely, you probably know a lot of these already, but it gives you an idea of people or businesses or accounts you may want to actively engage with to help get in front of the biggest influencers in this space. They have four and a half pages of accounts listed here and they are all hyperlinked which makes it really easy to check them out. I'm going to link to a video at the end on influencer outreach to help you with that because once you have the list you still need to know what to do.