Julie Broad shows how Kit's new Subscriber Insight feature reveals which newsletter writers, podcasters, and platform owners are already on your email list. This turns your list into a hidden asset for personalized outreach and collaborations that can amplify your book's reach, regardless of list size.
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A lot of people are thinking about their email list and their email provider as a place to collect their list and send notifications like, my new book is coming out, podcast episode is live, buy my thing. But your list isn't an output, it's actually kind of an input. And the people on your list are not just buyers, some of them are the exact people who can put your book in front of thousands of readers that will be hard for you to reach on your own. Every one of those names looks the same, Unless you have Kit and you see their new feature, their subscriber insight feature they rolled out this year. Because for the first time, I could see who was actually on our list. And I was stunned. There are people on our list running big platforms, big newsletters, podcasts, lots of downloads, audiences in our exact niche. But that was the moment I kind of went, oh my gosh, the discoverability we've been chasing all over the internet, some of it's sitting inside of the list that we have had the whole time. Because we didn't see who these people were. But Kit has made it so we can, and that should treat how you treat your list. So Kit's unlocked a new level for us as authors and business owners. Your email list, which is a really big asset, whether you have 100 or 10,000 or 20,000 names, you now have the ability to spot who you are already connected with, and they're interested in what you're saying because they're on your list. And you can now send them personalized emails to engage with them, build a relationship, and perhaps work together in some sort of a win-win situation.
