Julie BroadYour Non-Fiction Sidekick for Writing, Publishing & Marketing a Book That Builds Your Brand and Grows Your Biz

Looking for podcasts or YouTube channels to promote your book? The Ingram Insights report helps!

15 Dec 2022 · 1 min

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Julie Broad explains how authors can use Ingram Insights data to find podcasts, YouTube channels, and social media accounts to promote their books. She recommends tactics such as sending ARC copies to solicit endorsements or early support, pursuing bookings or partnerships with shows, considering sponsorship/advertising, and engaging meaningfully (example: Carol Sanford building a relationship with Tom Peters) so promotion opportunities grow organically.

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They also do something similar for podcasts and YouTube. So depending on where you are in the process, this data is useful for potentially sending out ARC copies of your book looking for endorsements or early support. It also might be useful to get yourself booked on their show or build relationships with them for future partnerships and collaborations. You can also use it to find places where you may want to sponsor and advertise or just use it to get creative. We talked about how Carol Sanford built a relationship with Tom Peters just by engaging in a meaningful dialogue on Twitter and now he's promoted her books. It's been a great relationship but she didn't go into it thinking here's what I want. She engaged in a meaningful dialogue and discussion online and the relationship grew organically from there. So look at these podcasts, YouTube channels and social media accounts and see where you find synergy opportunities to connect and see how ideas might spark for you and your book to get in front of their audiences.