Julie BroadYour Non-Fiction Sidekick for Writing, Publishing & Marketing a Book That Builds Your Brand and Grows Your Biz

Make sure your book will help grow your business - avoid this mistake!

8 Jan 2023 · 1 min

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Julie Broad, in a short YouTube segment, warns authors about Mistake 3: either failing to promote calls to action (CTAs) in their books or overusing them. She advises including strategic, valuable CTAs—ideally tied to the chapter content and worth paying for—to engage readers without annoying them (especially audiobook listeners) and to avoid constant promotions that can generate negative reviews.

Chapters

Mistake 3. Not promoting a call to action or promoting a call to action way too much. This is kind of like a part A of a mistake and a part B of a mistake. But you do need to have calls to action to get people to subscribe to your newsletter and connect with you. And you don't want to overwhelm the reader or listener if they're listening to an audiobook with constant calls to action because it gets annoying if you constantly reference resources or a website or or ask people to subscribe or buy something, you'll get a lot of reviews that criticize your book for that and you could turn people off. Now, some books do it well at the end of each chapter, but even at the end of each chapter, that can be a bit much depending on how you do it. So when you do it, make a compelling invitation with resources applicable to what they just read that are so valuable they would otherwise pay for it. And do it strategically so that people are connecting with you. But don't do it every chance you get.