Maximizing Author Income 7 Strategies to Make Money Beyond Your Book | Book Launchers

Most authors know that the revenue from their book sales is an unlikely road to massive riches. But your book is an amazing tool to unlock massive financial rewards if you choose to use the book to do that. If you're wondering how you can make a lot of money from your nonfiction book, this video is for you. Hey there. I'm Julie the book broad from Book Launchers. We're your professional self publishing team helping you write books, publish and promote a nonfiction book that will help you have a huge impact on your readers. And done right will help you grow your brand, build your business, and make you money. The best part, you keep all rights and royalties. A great book is a brilliant way to serve your audience with fantastic content and monetize your marketing. Just like with YouTube, I create the best possible content I can to serve you. And these videos also serve the added purpose of generating some money via ads and by leading some of you to contact company Book Launchers to get help with your book publishing and book marketing process. I don't create videos, nor would I ever write a book for the sole purpose of marketing a business. But when you create something that connects with your audience and adds value, it does just that. That's why they call it content marketing. And the beauty of a book is people are paying you for that content. Even if it's just a small amount, they're still paying you when it comes to books. At best, you're making $10 on a book you sell. More commonly, when you sell a book through Amazon or a retail outlet, you're making probably closer to $5. So you have to sell a whole lot of books to make bank. So let's chat about seven ways you can leverage your book into much bigger dollars than that five to $10 per transaction way. Number one, a lead into an online course. This is something we're helping our clients with now. Turning your book into a value add course. This is such a huge value way to leverage your content and help your reader in a more impactful way. The reality is, a book is created for consumption, but a course should be created for action. People are extra for those tools and the approach that sets them up to do. And of course, you can sell an online course on its own, but you can also pair it with a little bit of access to you. And when you do that, you can raise the price of your course exponentially. We used to sell a course with a Mastermind combo, and we sold that for $10,000. And that course and what we did in the Mastermind was all based on the concepts in my first book More than cash flow idea 2 consulting if you write a good nonfiction book that sells probably greater than 500 copies, you're almost guaranteed to get someone to ask for some sort of one on one support. So a book is a great way to generate consulting gigs, but maybe you don't already offer them, so you might want to think about adding that to your suite of services. If you're already a consultant, a great book can add a zero to your consulting fee because it showcases your value, it outlines your approach and showcases the results you've had for other companies too, or clients. And it just makes you worth more. Idea Number three Sell a product. Your book builds trust, it establishes credibility, and a book also opens the door to media where you can talk about everything. Products are harder to get onto media than books, so the book really opens the door for you to talk about the products in the media. A book can also explain a lot of the things that make your product great and the why you love the product while informing decisions about purchasing it as well. A Doctor's Perspective on CBD Science Success Stories and Changed Lives was a book we worked on that was written with the intention to promote a specific type of CBD oil. But ultimately it was written so that it was a guide to choosing the right CBD oil for for what ailments you face in your life. Through that book, Dr. Mark Lindholm was able to connect with several conferences and magazines to get placement that also helped him sell his book, but also the specific type of CBD oil that he was selling. Books also sell products like software. Inbound Marketing is a book that teaches a marketing approach, and everything they teach in that book is more easily executed. When you buy HubSpot's marketing software, the combination works like a charm. Idea 4 Sell an investment. Whether you're looking for capital to invest in assets you want to buy, you're a financial advisor looking for clients to work with you, or you're raising money for your business. Your book showcases what you do that is unique. It'll build trust, and it answers a lot of questions that potential investors would normally have to ask. Books are a powerful way to shorten any sales cycle, and when it comes to having capital come to you, they can be an incredibly powerful tool. Books really are magnetic, especially when you write it in a way that creates engagement and connection, and people feel like they get to know you as a person and would trust you with their money. Idea 5 sell done for you Services we at Book Launchers are a done for you service. You need to bring the expertise and the ideas for your book. But my team does as much of the heavy lifting around the book writing, book publishing and book marketing process as possible and I teach you through YouTube and soon through a book. Everything we do and I don't hold back. I'm happy to help everyone that wants to self publish a nonfiction book and I'll do it in many ways. And ultimately the Book Launcher's client is someone that's too busy running their business or serving their clients to figure it out themselves. And they want the highest quality product. They don't want to make mistakes or miss opportunities, and they know hiring a team of experienced professionals like I've assembled at Book Launchers is the biggest shortcut they can take. When I show you everything you have to do and how to do it, many of the things you didn't even know you needed to do, you're likely going to hire Book Launchers to do it for you. In other words, don't be afraid to put in great detail how you do what you do into your book because it will help those that want to do it themselves and it'll prove your value to those who don't. Number six Speaking when you're new to speaking, your book can be a way to get paid. People will buy copies of your book for everyone in their audience as you raise your fees. It's a way to actually increase those fees more by adding books to the package deal that you're offering. Books in hand then also typically lead to to more speaking engagements. If you haven't seen it already, check out the video with Ryan Berman for some great tips if you're thinking of writing a book that will lead to speaking engagements. Idea Number seven Live Events and Mastermind Conferences look at Russell Brunson, Grant Cardone, Tony Robbins books feed into their giant conferences. It's a low cost item that builds trust, so you're much more likely to drop $1,000 on a live event experience. Masterminds, as I mentioned, already are typically $10,000 or higher, and a book is a great way to build trust into that kind of a program. As I noted when I talked about courses, when you read someone's book, you build trust. That makes it more likely to invest five figures in working with them even closer. And someone who's read your book is going to have a short sales cycle because they've already answered a lot of the questions they have about you and your company by reading your book. Basically, they self select and then know they want more. A few smaller ways that I'm also a fan of include selling merch and building affiliate relationships around your book. Those opportunities aren't as lucrative as what we focused on today, so I didn't give them very much attention, but I did want to give them a little shout out. Do you like this tip? You should, because now you're gonna make a lot more money from your book. So go ahead, smash that thumbs up button and make sure you've subscribed to the channel and turn the notifications on so you get notified when a new video comes out. Because everyone who comments the day a video is released will be entered to win some sweet book launcher swag like this fabulous noboringbooks mug or this oh so soft book launcher's journal. Now I'm curious, what is the way you make money from your book or the way you plan to? Let's chat about it in the comments below and then I'd love to hang out with you some more. This video is an expert spotlight with Carol Cox talking about how to turn your book into a signature talk. But if you've seen that, then you should definitely check out this video on leveraging your media appearances. Not enough authors leverage the power of a single appearance on media, but you will after you see this. So go ahead, click on one of those videos and I will see you there.