Julie BroadYour Non-Fiction Sidekick for Writing, Publishing & Marketing a Book That Builds Your Brand and Grows Your Biz

My first surprise when writing my fourth book - too much content

3 May 2023 · 1 min

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A short personal account by Julie Broad about unexpectedly having too much material while writing her fourth book. She planned a 15-chapter book on book-marketing strategy and tactics, expanded to nearly 110,000 words, then edited it down to about 80,000 words; after sending it to book marketing manager Sarah Bean, she received suggestions and had about 5,000 words added.

Chapters

Surprise. Number one, I had way too much content for a book. This book is all about selling that hashtag no boringbook you've now written. When I started writing it, I had a 15 chapter book planned to cover the strategy behind your book marketing and then how you would pair the tactics with the strategy to reach your bigger picture goal. As I started writing, I realized there was so much more that I had to at least touch on to give the reader the big picture. And the book just got bigger. At one point, it was nearly 110,000 words, which is almost double the size of my previous three books. So I spent days and days going through the book and cutting and cutting, and I got it down to about 80,000 words and I sent it to Sarah Bean, our book marketing manager, and she made some great suggestions and notes and added 5,000 words. Back in.