Julie BroadYour Non-Fiction Sidekick for Writing, Publishing & Marketing a Book That Builds Your Brand and Grows Your Biz

Non-Fiction Book Money Making Tip 1: Plan to Succeed

2 Mar 2023 · 0 min

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0:26

A short YouTube video by Julie Broad offering practical advice to nonfiction authors on making their book serve a larger business goal. Tip 1, "Plan to Succeed," advises authors to define a clear big-picture objective for their book (examples: securing speaking engagements, increasing brand recognition, generating consulting leads, or boosting royalties) and to design the book and related activities to achieve that objective (e.g., using the book to justify higher consulting fees).

So tip 1 rather simple, but Plan to succeed. Figure out what your big picture goal is for your book. If it's to get you speaking engagements or brand recognition, or leads to your business royalties or something else, know that plan and have that be your goal. And so maybe your goal is not that you make money from the royalties specifically, but you want your book to make money by adding a zero to your consult fees.