Julie BroadYour Non-Fiction Sidekick for Writing, Publishing & Marketing a Book That Builds Your Brand and Grows Your Biz

Playing Bestseller Games is Book Publishing Mistake 6 to Avoid in 2023

29 Dec 2022 · 1 min

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Julie Broad warns authors not to try to “game” Amazon’s bestseller system ("Playing Bestseller games"). She explains that manufactured spikes (friends/family buying) can train Amazon to show the book to the wrong readers, causing poor long-term visibility. Instead she recommends planning a solid launch and ebook-sales strategy: promote repeatedly to your real audience, create consistent conversations, and focus on sustained sales to ideal readers rather than chasing the orange bestseller badge.

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Mistake six Playing Bestseller games. You're not still trying to game the system to get Amazon bestseller status, are you? Amazon is getting more and more sophisticated and like it or not, Amazon will not reward you for that one hit you get as a bestseller. And if you get your friends and family to buy your book and they are not the kind of people who would normally buy your kind of book, sure you might hit that fourth level tier for a bestseller, but you've only taught Amazon to show your book to the wrong kind of reader. And months later when nobody Amazon shows your book to converts, Amazon will stop showing your book to anyone. Don't play the game. Plan a great launch plan, ebook sales plan great promotions. Tell your audience about your book over and over. Have fun with your book promotions and keep talking about your book. Create consistent conversations. And even if you never get that Amazon orange bestseller flag, enjoy the longevity and momentum that comes with consistently selling books to your ideal reader.