Julie Broad shows how publishing shifted from 2016 to 2026. Ten years ago you could write a book and sell it modestly. Now there are vastly more titles, fewer nonfiction buyers, and success requires treating your book as intellectual property that becomes audio, interactive audiobooks, translated versions, workbooks, and courses.
Chapters
5, 10 years ago, you could write a book and put it on the market, and sometimes, still not very often, but sometimes it would sell. We are in a different day today. We are in the day of AI. There are so many more books, and also less people are buying nonfiction books. Some people hear that and they get sad, they get depressed. They're like, what's the point? I hear that and I go, okay, let's make sure I'm building the right book. And also, I'm not thinking about somebody just reading my book. I'm thinking about them listening to it. I'm thinking about my book turning into courses, turning into talks, turning into other formats. Interactive audiobooks are here. I did a livestream a couple weeks ago where I showcased my audiobook. Press a button, it goes into Spanish. Press a button, it goes into French. Press a button— actually didn't even press a button. I said, can you create a workbook from this? It created a workbook. So we are in a different era today, and that makes this part so much more important because if you're not planning for multi-format, interactive, and building bigger things from this amazing intellectual property asset, you're going to be missing out.
