Publishing Mistake 3 - Do You Believe that You Don't Make Money Selling Books?

Mistake Number Believing you don't make money from selling books Books make money. If you sell 1,000 books in a month, you're likely enjoying a 3,000 to $5,000 paycheck, depending on the format and price of the book when sold. That's nothing to sneeze at. Of course, most books don't sell 1,000 books a month. It's solid if you're selling 100 to 250 books a month, but still, that's not no money. And I'm a big believer that if you set your target low, you'll achieve it. So if your target is I won't make money selling books, that's more than likely to be true. Now, sometimes that's totally fine because you've set up a free plus shipping funnel and you're not planning to make money from the book. You're making money from the upsells that come after the book is purchased. Sometimes you're going to give the book away for free to build relationships with people because those relationships are far more important to you than a few dollars made per book. Sometimes you'll use your book as currency and use it to get value in exchange for the book, not cash in hand. There are plenty of ways books can make you money directly and indirectly, but set your sights on how you want to use your book to make money versus telling yourself books don't make money.