Julie BroadYour Non-Fiction Sidekick for Writing, Publishing & Marketing a Book That Builds Your Brand and Grows Your Biz

Quick Book Marketing Tip #bookpublishing #bookmarketing

7 Apr 2024 · 0 min

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A short YouTube marketing tip by Julie Broad advising authors to recognise and plan for multiple audiences: for example, when writing for young adults/teenagers you must also convince parents (who may be the purchasers). She also highlights indirect distribution—books may be provided to readers by professionals (therapists, accountants, lawyers)—so authors should know how their book will get into readers' hands.

If you're writing a topic that you want to reach young adults or teenagers with, you're writing the book for that market, but you also want the parents to buy it. So you essentially have two audiences that you have to reach with this. We also find that many authors are writing a book that will be given to the reader via a therapist, accountant, a lawyer. So know how your book will get into the hands of your reader, because it's not always the reader buying it directly.