Julie BroadYour Non-Fiction Sidekick for Writing, Publishing & Marketing a Book That Builds Your Brand and Grows Your Biz

Researching your book marketing is easier with Ingram Insights Reports #bookmarketing #selfpublish

11 Dec 2022 · 1 min

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Julie Broad (speaker) describes using Ingram Insights Reports (also called Reader Insights) to research book marketing. She says they purchased a business report for $50 and found it valuable because it shows the online behaviors of target readers (where they are active, who they follow, how they talk about books and related content). The report complements traditional sales data and is intended to inform marketing, publicity, sales, and publishing by showing demographics, psychographics, behaviors, and affinities based on social media, search, websites, video and podcast use.

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$50

Julie Broad

December 11, 2022

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They had these reports called Reader Insights. Turns out they have all kinds of reports in there. Check it out to get familiar with the data. We immediately bought their business report and dove in. The report was $50, which is not a crazy price point when you see all the information inside of this report. In Ingram's words, this report provides insight into the online behaviors of your target reader, where they're active, who they follow, and how they talk about your area of books and related content. Intended as a complement to traditional book sales data, this data can inform and guide your marketing, publicity, sales, and overall publishing efforts. Our key audience characteristics are based on consumer use of social media, search engines, websites, and media such as videos and podcasts. These data are indicative of the audience's online footprint, including demographics, psychographics, behaviors, and affinity. So the report is intended to help you sell more books.