Julie BroadYour Non-Fiction Sidekick for Writing, Publishing & Marketing a Book That Builds Your Brand and Grows Your Biz

Running Amazon Ads to Promote Your Book Part 2/4 #bookpublishing

13 Mar 2024 · 1 min

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Julie Broad explains why running Amazon Ads (especially automatic targeting and category targeting) helps authors work with the Amazon algorithm to increase book visibility and drive sales. She recommends using these campaigns to gain consistent exposure, discover new keywords for later targeted campaigns, and notes that category-targeting ads are simple to set up and charge only when someone clicks (pay-per-click), making them useful for testing and incremental spend.

Chapters

Number 2 ads help you become one with the Amazon algorithm Not running ads means you're not taking advantage of this powerful creation. The algorithm Amazon Ads has campaigns for automatic targeting and category targeting. These are designed to work with the algorithm. Reader and buyer behavior is constantly on the move and there are new books coming out all the time that are going to impact the performance of your book. The algorithms are always recalibrating based on that. So creating ad campaigns can can drive sales as well as help you discover new keywords that you can then use to set up for other targeted ad campaigns is really smart. You don't really have to mess with them all the time like the other campaigns. The category targeting allows you to get exposure for your book constantly and only pay when someone clicks on it and you can be gaining exposure in your category and then if it's working you can add spend. These ads are also simple to set up. It gives you important exposure so your book is seen.