Julie BroadYour Non-Fiction Sidekick for Writing, Publishing & Marketing a Book That Builds Your Brand and Grows Your Biz

Seasoned Author Surprises when Writing 4th Book - Surprise 2

6 May 2023 · 1 min

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Julie Broad (speaker) describes "Surprise #2" from her experience writing her fourth book: she feels many fears and insecurities, acknowledges she is not an expert in every aspect of book marketing, and specifically calls out difficulty mastering BookBub ads. She notes she has never made a major periodical bestseller list and that some books her company worked on underperformed. Broad frames these realities as a reason she sometimes feels like an impostor and concedes she cannot guarantee that every recommendation in her book will work 100% of the time.

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Surprise number two, I have tons of fears. I am absolutely human. I'm not an expert in all things books, and I'm fine with not being an expert in all things. But still, when I was writing the book, I felt insecurity because I have to write about BookBub because it's effective for some authors. But I've not been able to master BookBub ads. I've never made a major periodical bestseller list. And you know, even as a company, some of the books we've worked on haven't sold as well as we would have expected or we would have liked. What I'm saying is, not everything works every time, and I had to remind myself of that while I was writing the book. But there is an element of feeling like I'm a bit of an imposter, because 100% of the time I can't say everything that I'm recommending works.