YouTube video by Julie Broad explaining a ‘zero sales audit’ process to revive books that aren’t selling on Amazon. Covers checking and updating metadata (categories, keywords), improving content using reader reviews, optimizing discoverability in KDP, offering multiple formats, and running low-budget Amazon ads and pricing tactics to generate momentum.
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We've worked with hundreds of authors and sometimes they come to us with a book that is sitting on Amazon and just not selling. We do a zero sales audit. I'll take you through elements of that. The first step is to analyze and then update your book. This is where metadata matters. What I need to check is the categories my book is in and what the keywords are that they're selling for. Next up, consider improving the content. Reading any reviews you have will give you a clue as to whether there's things in your book that should be changed, updated or added. Next up, optimize for discoverability so that metadata work you did above. Now it's time to update that in your KDP dashboard. Let's talk formats. Multiple formats like audiobook, paperback and hardcover Increase visibility and appeal. Marketing and promotion Start running low budget Amazon ads to increase visibility. Look at your pricing strategies. A temporary price drop can work really well to increase momentum.