Julie BroadYour Non-Fiction Sidekick for Writing, Publishing & Marketing a Book That Builds Your Brand and Grows Your Biz

Sell more books with influencer connections #bookpromotion

18 Sept 2023 · 1 min

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Julie Broad explains how partnering with influential people can both boost book sales and grow an author’s platform. She defines influencers (notable people, thought leaders, media personalities, celebrities), emphasizes that they lend credibility and access to audiences, and stresses choosing influencers whose audience overlaps with your target readers — asking whether readers know, care about, and trust the influencer and whether that audience acts on recommendations.

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A powerful influencer helps you sell books, but they're also a wonderful way to grow your leads and your platform. Influencers are notable people, thought leaders, media personalities, or, of course, celebrities. They have invested years and thousands of hours building an audience and establishing some kind of authority. Some influencers aim to be at the forefront of fashion. They help by lending you and your book their credibility. So what you're looking for, Well, a note in their newsletter, a smartly crafted blurb, or an opportunity to share a ST age is the difference between selling 100 copies and selling thousands of copies. But not every influencer is the influencer who matters for you in your book marketing, you need someone respected who has a platform to share your message with an audience of your target readers. Just because you connect with someone who is on tv, for example, doesn't mean they're the best person to promote your book. Will your reader know who they are? Will they care? Will your ideal reader trust what they have to say? Does their audience act on their recommendations.