Julie Broad recommends nonfiction authors add a back-page offer for bulk orders at tiered discounts, starting at $12 for 10-50 copies and dropping to $7 for 500+. Readers reject course sales pitches but respond to book bulk buys. Include your phone number and speaking services on the same page.
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Nonfiction authors. There's one page in your book that could be generating thousands of book sales. Have you taken the time to carefully craft this small but mighty page for your book? If you haven't, or you don't know what I'm talking about, this could be one of the most valuable videos you ever watch. So stick around. Hey, I'm Julie the Book Broad. An award winning author and the founder of a fantastic company called Book Launchers. Your fabulous professional self publishing team helping you, you write, publish and sell nonfiction books that grow your business and make you money. A marketing page inside your book is a single page you put at the back of your book. And its primary goal is to sell bulk orders of your book. Here's what you need to say on this simple page. Interested in buying ten or more copies? Call us for our discount schedule. Include your phone number and your email address. That's it. It's so simple. Of course you can get a little more fancy with your call to action, but essentially you. You want to let people know that you can sell them your book in bulk. And this is one of the most beautiful things as a self publishing author, because if you had a publisher, they would tell you what you can and can't sell your book for. But as a self publishing author, you can make your own discount schedule. If you're wondering what a discount schedule might look like, here's what I would probably do. If your book is selling for 17.99 to $20 retail and your costs are under $5 a book, do 10 to 50 copies for $12 plus shipping, 50 to 100 copies for $10 plus sh to 500 copies for $8.50 plus shipping. Anything over 500 copies, $7 plus shipping. Now again, this assumes your costs are only 4 to $5, which they may or may not be, depending on your size, color and printing and more. You can also do this inclusive of shipping. But none of that is the point. The point is that you need this page in your book at the end, after somebody has read your book and gone, oh my goodness, this person is a genius. And their message is something I want every single person in my company, my association, or all my clients to read. So going to buy a bunch of copies. This is not going to be every reader, probably not even going to be the majority of readers, but it might be one or two who order 100 or a thousand copies of your book. You don't know who your readers are and some of them might run big companies or be president of a cool organization or have a big following and they want to share your book you don't know, so you want to include this page just in case. And by the way, this is also a great place to shout out the fact that you are a speaker if you are Often the best bulk book deals come in conjunction with you giving a talk at an organization. I've shared videos about this before, but I've done several speaking engagements where my payment was them buying a copy of my book for every person in the audience. So see the fact that you're a speaker and definitely let readers know you do bulk deals with your books. Again, it only takes one or two orders before you're going to be coming back to this video going OMG Julian Book launchers. You are amazing and I'm so happy you're in my life. Actually. I hope this happens. Anyways, now a little hat tip if I had one on dude David Chilton who I've talked about before. He has the best book marketing course I've ever taken. He did research on these pages and found found that test readers did not like invites to buy your online course. Just FYI. But it was totally fine to put a bulk book by invite or mention that you're a speaker. Invitations to connect on social media also tested well on these single pages. Me, I'd position it as additional resources or do what Todd did in his book. You can check out a picture of that like this. Tip. Smash that thumbs up button. Go ahead, try it. It feels so good. And make sure you've subscribed to the channel so we can hang out every Tuesday and Friday when new videos come out and when you comment the day a video is released and you'll be entered to win some sweet book launcher swag. And you might just become one of my beloved YouTube besties like Scott Bryant, Gene Hobbs, Veronica Prior Fraccion, Ms. Amber B. Town Clown, and of course Mr. Kevin McGuire. Big virtual hugs for all your shares, comments and likes. Now what are you doing still watching this video when there is this fabulous video for you to watch all about building your author platform. Actually it's a link to an entire playlist on building your author platform and this is one of the videos YouTube really thinks you'll enjoy. Did they hit the target or miss? Let them know by clicking on it if you like it. Go ahead. I'm waiting for you.
