Julie Broad (speaker/uploader) explains how to use hashtags to gain traction and sell books, referencing the IngramSpark Insights report. The report provides hashtag data from Twitter and Instagram and includes difficulty ratings (high/medium/low); Broad recommends starting with low-difficulty hashtags to improve chances of being ranked and seen.
Chapters
The final section I want to spend a moment on is this section hashtags. We've talked about leveraging hashtags to gain some traction followers and maybe a few book sales on social media. If you didn't know what hashtags might be working and being used and searched, well now you do with this gigantic list that this report provides you. All right, this is how Ingram describes their hashtag data. Hashtag data from Twitter and Instagram showing the most used hashtags among social media posters with within this audience can be used to inform organic social media which hashtags to use on posts to garner more views as well as advertising tactics where you may choose to target followers of a certain hashtag. I love that they have difficulty ratings too with high, medium and low. Where do you think you should start? With the low ones of course because they are telling you which ones are likely to be easier to be ranked and get attention for you.