Julie BroadYour Non-Fiction Sidekick for Writing, Publishing & Marketing a Book That Builds Your Brand and Grows Your Biz

Selling Books Direct Using Ingram Spark 4 of 5 #marketing #nonfiction #bookpublishing

8 Jan 2024 · 1 min

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0:45

Julie Broad (creator/uploader) explains a limitation when selling books directly through IngramSpark: while the IngramSpark order form looks credible to buyers, it does not provide buyers' contact details or link sales to advertising or referral sources. Sellers will see the sale on IngramSpark’s dashboard but cannot track whether it resulted from a Facebook ad, a website click, or a LinkedIn post.

Chapters

Who is this not right for? Well, if you're running paid promotions and want to track conversions or the reason you want to sell direct is to gather contact information, this is not an ideal scene because IngramSpark is not giving you that information. You don't get to find out that this action caused this sale, and you're not finding out who made the purchase. When you look at this order form, it's really nice and it's likely to be credible to a buyer, which is what you want on your website. But you're not getting any of that information that's going straight to ingramspark. You will just see another sale on your dashboard and not whether the ad you ran on Facebook sold it, or whether the person clicked on your website and bought it, or they bought it from a post you did on LinkedIn.