Julie Broad and others weigh whether authors should take small paid media deals. Consider the money versus effort, who owns the piece afterward, and whether the outlet reaches your actual readers. Misaligned publications can dilute your message even if they pay.
So what would you say about a paid opportunity versus being featured in, you know, a magazine or an article?
I mean, I like money. I mean, it depends on if it's in alignment with what you're trying to create, what you want to do, the effort versus what you're going to make when you give. Because I mean, I've written for a lot of publications. They're rarely paying me very well for that, and it takes a lot of time, energy, effort, and then they usually own that piece of content, right? So you can't reuse it somewhere else. So some of those considerations would be what I would be looking at, like what what content am I creating for it? Who actually owns that content after they use it? Now, some magazines that I've written for, there's a period of time where they own that content. And then after that period of time expires, then you can use it in other places. And again, depending on how much they're paying you for it, it may or may not be worth it. If it's a really high-caliber magazine and they also republish online and they promote their articles well, that will also have, you know, some juice in it for you.
It's gonna amplify your authority. But I would also take a look, I mean, those paid authorities, You know, those paid opportunities can sometimes be the shiny thing. Is it in line with where you're trying to go? Yeah. Is it in line to reach your audience? Once you've clarified who you're trying to help, if a completely different outlet that has nothing to do with your message is, you know, if it's not aligned, it's gonna just sort of diffuse what you're trying to do.
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