Julie BroadYour Non-Fiction Sidekick for Writing, Publishing & Marketing a Book That Builds Your Brand and Grows Your Biz

Sites to Use to Get More Book Reviews for Your Book - Pt 5 #authorcommunity #bookmarketing

22 May 2024 · 1 min

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0:54

Julie Broad (YouTube) explains how "Customer Reviews" on Amazon work and why they matter for book marketing. She covers eligibility rules (e.g., someone who received a free copy can still post a review if they have at least $50 in Amazon purchases), the distinction between verified and unverified reviews (reviews from free-gift recipients won’t show as verified), the permanence of customer reviews on most product pages, and the typical content and value of such reviews (feelings/impressions, social proof, and buying guidance).

Questions this video answers

They must have made $50 of purchases on Amazon.

No — it won't show up as a verified review if you gave it to them and then they post their review.

Chapters

For the holy grail of book reviews. Customer Reviews these are reviews left by the general buyers of the book. And yes, someone that gets a copy of your book for free can post a review on Amazon as long as they have made $50 of purchases on Amazon. Now it won't show up as a verified review if you gave it to them and then they post their review. And you don't want all your reviews to be unverified, but some unverified mixed in with a whole bunch of verified can be okay. Customer reviews are customer opinions and by the way, this can't be altered or removed from most product pages. These reviews are typically based on feelings and impressions from the book instead of the structure of the style. Of course, if your book lacks structure and style, they're going to let you know that too. But customer reviews help others decide if the book is for them and they give you social proof of the expertise or story that you're sharing.