Julie BroadYour Non-Fiction Sidekick for Writing, Publishing & Marketing a Book That Builds Your Brand and Grows Your Biz

Social Media Isn't Required to Succeed as An Author - But This IS Required

24 Mar 2026 · 1 min

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In this segment, Julie Broad explains that while social media platforms are not essential for an author's success, having a reliable platform for readers to discover and connect with you is crucial. She argues that relying on any single social media channel is fragile because you don't own it and can be shut out. The core requirement is a discoverable, owned channel where ideal readers can find you and engage with your offerings. Julie recommends building an email list as the foundational platform, complemented by channels such as YouTube, speaking engagements, community groups, media or influencer relationships, and podcasts. The focus is on purposeful discoverability rather than chasing trends on TikTok or Reels.

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The second thing is social media isn't required, but a platform is. Now, if you don't have social media, don't worry about it. Building a following on any single platform takes a long time and it's fragile. You don't own that platform and you could be shut down or shut out. But longevity as an author does require one thing: a way for readers to find you and connect with you. So a platform simply means, can your ideal reader find you? And they're ready for what you offer. And for me, an email list is the foundation of this, but I love YouTube. I also think a great part of a platform is speaking audiences, communities, potentially media relationships or relationships with influencers, and of course being on podcasts. This isn't about dancing on TikTok unless you like to be on TikTok or the Reels or anything like that. It is about finding a way to be discoverable on purpose and have a way for people to connect with you.