The Best Book Marketing Tactics

Question 3 what specific marketing tactics do you propose? Well, the approach you take to your book marketing is really dependent on what you're trying to achieve with your book. Most of us would want to have the success that's the bigger picture success. So when you plan your marketing tactics, make sure you're taking your bigger picture goal in mind. For most authors, I do recommend influencer outreach so that you are connecting with people who have your reader in their audience and figuring out how you might be able to work together. For most authors, I also recommend doing podcast interviews and submitting to various media for articles, interviews, and other features. I also recommend some retail and library outreach, but not always. We create marketing launch and post launch roadmaps that detail the tactics that make sense for the author's goals.