Julie BroadYour Non-Fiction Sidekick for Writing, Publishing & Marketing a Book That Builds Your Brand and Grows Your Biz

The "Secret" to a Sustainable Author Business (Layer by Layer)

8 Apr 2026 · 1 min

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In this segment, Julie Broad explains that a sustainable author business is constructed like an empire built in layers. She emphasizes two key ideas: first, to view the business development process as a series of sequential layers, tackling one at a time; second, to recognize that each layer isn’t completed instantly but unfolds over time. By focusing on the immediate next layer and completing it before moving on, authors can avoid feeling overwhelmed by the whole picture. When layers are built in the proper order, they reinforce each other, leading to cumulative growth that eventually allows the author to add new, more advanced components to their business.

Chapters

Empires are built in layers, and I share this for two reasons. One is so that you can kind of think about building it one layer at a time. The other thing is so you don't think that the layer is gonna be done like that, right? This takes time. And it's one of those things where, you know, I think it can be really daunting looking and going, oh gosh, this is like all the things I need to build. So I like to think of it as what do I need to build next? And just focus on it that way and kind of knock it off one piece at a time. And then if you do it in the right order, Things will build upon each other. And over time you'll look back and you'll go, oh my gosh, I have all those things and I'm ready to add something new.