A short YouTube video by Julie Broad offering practical advice on using humor in nonfiction writing to create connection, memorability, and disarming moments. The clip emphasizes using the unexpected—twists from real life or business—as a source of humorous material that engages readers.
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I believe humor is a powerful tool for connection, being memorable, disarming. There's so many great things that bringing humor into your work can do, but in writing well, there's some things that you can do that are going to at least get a chuckle and create connection to your audience with your work. So let's touch on those things. So number one, play on the unexpected. One of the keys to making your writing funny is to play on the unexpected. Like I used to be indecisive, but now I'm not sure why did the tomato turn red? Because it saw the salad dressing. Okay, those are just bad jokes. They're not really examples that most people would use in their nonfiction book. But if something is unexpected in life, that's a great story to tell. So find those unexpected twists and turns in your life, writing and business and put them in your writing because readers will enjoy that.