Julie Broad explains how to boost profits when converting a book into a course: add an upsell or bump offer after purchase. Her team uses a membership, but timing varies. The point is simple: some customers will buy more if you ask, so not offering means leaving money on the table.
Tip 2 Boost your profits with a bump offer or an upsell. You don't have to have an upsell, but there will be people who want more. For us, our upsell is to work with us in our full service membership. We offer that after the course is done, but many folks would have an upsell that immediately appears after the course has been purchased. This is going to vary widely depending on your book and your business, but know that there will be people who will want more, and if you offer it, you'll start to get people who take you up on that offer. If you don't offer it, well, you you're not going to get people who take you up on an offer you don't make.
Should You Skip Amazon When You Publish Your Book? #digitalmarketing #amazonauthor
