Julie BroadYour Non-Fiction Sidekick for Writing, Publishing & Marketing a Book That Builds Your Brand and Grows Your Biz

Turn Your Book into a Course - Tip 1

19 Oct 2023 · 1 min

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Julie Broad explains how to turn a book into a course by creating a distinct hook (the course offer) that may mirror the book’s hook or differ. She uses the example "Self Publish and Succeed Live," a 12-week workshop derived from the book "Self Publish and Succeed," to show that courses add value through personalized support, accountability, feedback, and peer learning even for readers of the book.

Questions this video answers

Self Publish and Succeed Live.

Self Publish and Succeed.

12 weeks.

Chapters

First your course. Just like your book, it needs a hook. This is your offer. This is what you sell. This might take the hook from your book, but it might not. Let me give you an example. Self Publish and Succeed Live is essentially straight from the book Self Publish and Succeed. We cover a lot of the content from the book, but the course is set up as a workshop, working with me and members of my team over 12 weeks to write your book. You get accountability, support and feedback so that you can truly apply the material from the book. But the hook is very similar to the book in that the goal is to help you write a book that's set up to sell and achieve your bigger picture goals of brand and business building. To do that, we cover a lot of the same material as the book, but you would still take our course even after reading the book because the add on value comes from the personalized support, the learning from others writing their books at the same time. So the hook is what you offer and sell.