Turn Your Book into a Course - Tip 1

First your course. Just like your book, it needs a hook. This is your offer. This is what you sell. This might take the hook from your book, but it might not. Let me give you an example. Self Publish and Succeed Live is essentially straight from the book Self Publish and Succeed. We cover a lot of the content from the book, but the course is set up as a workshop, working with me and members of my team over 12 weeks to write your book. You get accountability, support and feedback so that you can truly apply the material from the book. But the hook is very similar to the book in that the goal is to help you write a book that's set up to sell and achieve your bigger picture goals of brand and business building. To do that, we cover a lot of the same material as the book, but you would still take our course even after reading the book because the add on value comes from the personalized support, the learning from others writing their books at the same time. So the hook is what you offer and sell.