Julie Broad tells authors that courses don't sell themselves. You need launch windows, live components with deadlines, and pricing incentives to push people to enroll. Leaving a course open forever kills urgency.
Tip4 don't expect your courses to just sell Many people have this dream that their course will be evergreen and available on their website and people will actually just come to their website and buy it. But most of the time a course sells because you drove someone to buy it. This means you ran a promotion, you did a launch, you opened the doors and closed the doors, which gave people a reason to act. Finally, now I know you dreamt of writing your book, building your course, and then sitting on the beach. You have to market your book and you have to promote your course. There are a lot of complex Internet marketing approaches, but my favorite is to simply add a live component to any course and have a start and an end date. Humans will wait to the last minute, so you do need to give them some sort of an incentive and lower prices can be a great incentive for them to finally just pull the trigger and join your course. The occasional course will sell just sitting on someone's website, but most people need a plan to promote that course on a regular basis in order to get people to take their class.
Should You Skip Amazon When You Publish Your Book? #digitalmarketing #amazonauthor
