Julie BroadYour Non-Fiction Sidekick for Writing, Publishing & Marketing a Book That Builds Your Brand and Grows Your Biz

Turn Your Non-Fiction Book into a Course - Tip 6 #bookpublishing

1 Nov 2023 · 1 min

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Short YouTube tip from Julie Broad advising creators to pre-sell courses before building them to test demand. She recommends creating a sales page with an early-bird offer and bonuses (coaching, templates, quick-start materials), setting sign-up goals, and ensuring platform/marketing work is in place before pre-selling.

Chapters

Tip6 if this is your first time selling stuff to your audience and you're not certain your audience will pay for your courses, your training or coaching, you might want to set it up to sell before you build it. So you can try setting up a sales page with an early bird offer and selling it to see what happens. Add bonuses like one on one coaching or templates or quick start materials so they have something to do while you build the course. And of course be fully organized and committed to building the course before you do this. But I love pre selling when I'm entering a new market because then I don't build something people don't want. And you can set goals for yourself like I need 5 people signed up by X date. But also make sure you've done some work on your platform building or you're running ads so that you are getting people into that course.