Julie BroadYour Non-Fiction Sidekick for Writing, Publishing & Marketing a Book That Builds Your Brand and Grows Your Biz

Unexpected Ways to Promote Your Brand and Book - Idea 1

17 May 2023 · 1 min

Watch on YouTube

0:51

Julie Broad (video author/uploader) presents a short YouTube segment advising authors/brands on how to promote a book by first identifying niche audiences and the places they "hang out." She recommends researching events, magazines, and podcasts relevant to the target readers, getting granular about where they congregate, and leveraging a book-launch/marketing team to research and approach influencers, outlets, companies, and event organizers to place the author in front of those audiences. Example used: a company that helps business coaches with email marketing and a book about boosting coaching businesses with smarter email tactics.

Chapters

Well, first, let's find places where your audience is hanging out. Number one, find your niche audience. First, figure out where your audience is hanging out. Let's say you're a company that helps business coaches with email marketing, and you've written a book on boosting your coaching business with smarter email tactics. Okay, great. Now, how do you find your reader? Well, what events are they attending? Are there magazines they're reading? What podcasts cater to this audience? Get granular. But can you easily and affordably get in front of that audience when book launchers is your marketing team, a big part of what you're doing for you is identifying, researching, and approaching influencers, companies, outlets, and event organizers to try to place you in front of their audience in some capacity.