Julie BroadYour Non-Fiction Sidekick for Writing, Publishing & Marketing a Book That Builds Your Brand and Grows Your Biz

Unexpected Ways to Promote Your Brand and Book - Idea 5

25 May 2023 · 1 min

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This is a brief excerpt from a YouTube video (Idea 5) by Julie Broad advising authors to 'brand yourself boldly.' She recommends adopting memorable visual elements—funky blazers, bold colors, sparkling or accent pieces—and using memorable names to become a referable speaker who leaves an impression. The guidance targets authors wanting to stand out when speaking or promoting books.

Chapters

Five. Brand yourself boldly I was just at the National Speakers Association Winter Conference, and one thing so many of these professional speakers do really well that I think more authors could do is stand out. They buy funky or fancy blazers or jackets or dresses. They sparkle. They wear bold colors or have accent pieces, or they go by fun and memorable names. They don't let a brand happen to them. They want to be a referable speaker, and to do that they need to be remembered and leave an impression.