Julie BroadYour Non-Fiction Sidekick for Writing, Publishing & Marketing a Book That Builds Your Brand and Grows Your Biz

Unexpected Ways to Promote Your Brand and Book - Idea 3

21 May 2023 · 1 min

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This short video clip (Tip #3) features Julie Broad advising authors to identify their competition and use that information to differentiate their book and business. She explains that Book Launchers is a full-service, nonfiction self-publishing company that integrates marketing into the entire process, and emphasizes the need for a succinct, powerful answer about what makes one’s offering different.

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Tip number three Identify your competition and use that information. As a business, this is something I get asked all the time. What makes book launchers different? And while there isn't just one thing that makes us different, just like I'm sure there's more than one thing that makes you and your book different, you do need to have a succinct and powerful answer for this. Because you will be asked for book launchers. It's the fact that we are a full service, all under one roof nonfiction self publishing services company with marketing layered into the entire process. Marketing is not something you can separate out. So some people say, hey, will you edit my book? And I'm like, not if you don't want us to. Also work on the marketing.