What Books Are Selling Today? Write a Book Readers Will Love Now and in the Future

Hey authors, here's some really good news. Book sales are up and I'm not talking by 2 or 3%. I'm talking doubling and tripling of sales, up growth of 764% for language arts and disciplines. Hello, homeschooling. But self help and body, mind and spirit books are also up 300%. Whether you're watching this video amidst the global pandemic or you're watching this many years later, there are only always dark times. And there are always opportunities to help those in dark times by writing an impact driven book. So if you're wondering how to write a book that is going to see a sales lift and get your readers attention in the next 12 months, then this video is for you. Hey there. I'm Julie the book broad from Book Launchers. We're your professional self publishing team helping you write, publish and promote a nonfiction book that will impact your reader, create, grow your business and make you money. The best part, you keep all rights and royalties. So that's pretty darn cool. Right now. One of the things we spend a lot of time on with our clients is developing a book concept that will be marketable. We're looking for that thing that makes the author unique, offers a very clear benefit to the reader, and also makes it clear who that reader is. I can see great opportunities for a lot of books, but the ones that jump to my mind are largely similar to the ones that people want right now, which with a few noted exceptions, before you say, oh, none of those are my area of expertise, so I shouldn't write a book right now. Or you're thinking, ooh, I wonder what I can write that's going to be perfectly poised to sell in large volumes in the future. Let me ask you an important question. Do you want to be a pet rock or do you want to be lego? The pet rock was a fad. Sure, the creator sold a million of them when he launched it, but then what? Made a small little comeback in 2012. But compare that to Lego. My brothers and I had two tons of Lego when we were kids and I have bribed my 3 year old son with a new Lego set to be good during this video shoot. Because every day is bring your child to work day right now. So me personally, I want to write a book with staying power. I want to be Lego. I'm not against a one hit wonder. In fact, be kind of fun while it's happening. I mean, look at these books right here on working with your kids at home. Essentially, they are loving this ride and just for fun, do you see this guy who wrote this book in 2005? Or on the world's worst flu in history? He's now in the top 20 most sold books on Amazon right now too. Whee. You gotta love the fact that your 2005 book is still in print when all this happens. And a book is so much more work than sticking googly eyes on a flat rock. So I'd rather see you have a book that lasts a long time. The first question we want an answer to is, who is the ideal reader for the book? Once we know that, we want to know what the outcome for the reader is after they've read the book. What does the author have to say that's a little different from the norm? What are the goals of the author in writing this book? What genre does this book fit into and where can we immediately visualize marketing this book to? What groups, what podcasts, what events? From all this, we can build out the hook of the book, the outline, and the marketing plan. Where we can immediately see marketing opportunities for the book is something that I find less than 10% of the authors I spend speak with have clearly thought out. When you picture where your book can be marketed and you can see that specific audience of people, you can really get clear on messages, tips, stories, and tools they need to hear to help them achieve the outcome that you are promising them from reading your book. And I had a perfect example from a conversation I had recently. I was chatting with a woman who had written a thoroughly researched health book and it had a great presentation of her concepts, but it's also lost in the marketplace because it's really a general health book. I said, who is the most obvious audience for this? And she spent 10 minutes talking about all the potential audiences. I had to try a different approach. I said, okay, who is most likely to get immediate benefits from reading this book after a really long conversation? I personally believe the lowest hanging fruit or the potential audience that she should begin with was people who were experiencing early signs of cognitive decline. She was hesitant on that and still felt it was a universal book and wanted to appeal to everyone because everyone needed her book. But can you picture the marketing campaign for a universal book when you have limited resources? Because that's the key. If you have unlimited resources, you can market a general book because you're marketing to everyone. But when you have limited resources, you can picture the marketing campaign of a book that's directed at helping you feel mentally sharper and you can envision what they're searching for on the Internet, or the books that they're already reading or the podcast they're already listening to. Limiting your audience sets your book up for the creation of a pointed, clear hook that makes marketing of your book so much easier. So whether you're writing a book to sell a ton of copies in 12 months 24 or you're trying to create one with a core message that will last for decades, you need to figure out who your audience is, what the core benefit is for them, and how you're going to market it. And you'll be setting yourself up for much better success in the short and the long term. Alright, so just for fun, let's chat about what you think the most popular nonfiction books will be in 12 to 24 months. And we'll come back and we'll check it out later. And when you comment the day a video is released, you'll be entered to win some sweet book launcher swag like our oh so soft journal and our noboringbook mug. There are new videos every Tuesday and Friday, so make sure you know when a new video is out by subscribing to the channel and turning the notifications on. It's been absolutely delightful hanging out with you today. I'm gonna put on some coffee and I'd love for you to join me for another video and a cup. This video right here is on what makes a book marketable. Timeless advice, in my opinion. And this video right here is the one that YouTube thinks that you must check out. So go ahead, choose one of these videos. I've got your coffee waiting.