Julie Broad explains what a book trailer is and gives practical guidance for creating an effective short promotional video. She recommends keeping the trailer about 30 seconds or less, focusing on the reader and the book's hook (the outcome readers want), using powerful imagery and licensed audio to convey tone, and always including a clear call to action to buy and read the book.
Chapters
You could also do something that is a little bit more like a traditional book trailer. What is a book trailer? Well, a book trailer is a short promotional video which introduces your book and your marketing message. As always, make sure it's not just about the book, but it's actually about the reader and why they should want to read your book. Remember all you know about your reader, what's keeping them up at night, what motivates them, what inspires them, and focus your short video trailer on that. In other words, it on your book's hook. Just like the Amazon product video or the recommendations they had for those. I think this should be 30 seconds or less and you should focus on the outcome which is buying the book, but the outcome of the outcome the reader is going to get when they buy your book. Using powerful imagery to express the tone of your book, as well as music or other audio samples. Make sure you have the rights to the music or the audio that you're using. No matter what video this is, make sure there's a call to action to make the move. Buy and read your book. You can include your website as well, but the real goal of the trailer is to get someone to buy and read your book. So focus on that.
