A short, informal YouTube presentation by Julie Broad (Book Launchers) explaining what book metadata is and why it matters. She defines metadata as the descriptive data used to categorize and sell books (title, subtitle, price, page count, trim size, ISBN, author name, genre, keywords, categories, format, book description, reviews, etc.), stresses that good metadata improves discoverability for readers, bookstores, libraries and retailers, and advises authors to update metadata periodically as they learn more about their audience or as keyword trends change. The video also points viewers to additional metadata-focused videos and includes CTAs to subscribe and watch related content.
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Book metadata is mega important to the success of your book, but it's easy to skip because it can seem complicated or you might believe that a great book is all you need to succeed. If either of those describe you and your feelings about book metadata, this video is absolutely positively for you. Hey there, I'm Julie the Book broad from Book Launchers. We're your professional self publishing team helping you write, publish and promote a non fiction fiction book that grows your brand, builds your business and makes you money. Our superpower is caring more about you and your book than any other company as we support you to succeed. And the best part? You keep all rights and royalties and have full control over your book. Metadata is super cool. Not learning about it makes you a fool. It just means you took the time to get some important details in line like your daughter, title, subtitle, bisect codes and price. Oh, and getting your ISBN is also super nice. Metadata helps your book be found by your readers online and all around. Yeah, okay, don't call me DJ Jazzy Jules and I will not be coming at you from any studio in Los Angeles, California in case you need it. In plain speak. Your metadata is just data and details that are used to describe and categorize your book. This is all about discoverability, getting your book found by readers, bookstores, wholesalers, online stores, and so on. Metadata includes title, subtitle, price, page count, trim size, ISBN, author name, genre, keywords, categories, format of the book, other special details like who wrote the forward, your book description, and reviews of your book. It's also worth considering things like if your book takes place in a certain time period, like we have a memoir set in World War II, or we have another book that's about a serial killer in a certain decade known in a certain area. Those are all details that should be in your metadata. Metadata is not fancy or overly complicated, but it is important so you want to spend time on it. We've got other videos to help you with some of these pieces. We have videos on bisect codes, keywords, author bio and book description. Check those out. I'll link to them in the description below. But this stuff is really important because it will be used by librarians and bookstores to figure out where to categorize your book and who the audience is. But a lot of this goes into your book sales page when it populates on Amazon and Barnes and Noble and Nook and Kindle. So spending time on it matters because readers will also be using this data to determine if your book is for them. One big mistake. Besides not spending time to consider what makes the most sense for your book in the first place is not updating your metadata from time to time. It's not set it and forget it my friends. As you learn more about who is lovin on you and lovin on your book, you need to do some updates. Also, as certain keywords or phrases may become more popular or you just discover something that makes more sense to use for your book, you need to get back in there and update it so you can enjoy some improved discoverability. Maintaining fresh, relevant metadata is one of those things you can do over time to keep your book in front of new potential readers. Metadata can be fun. Better than hitting the streets for a run. Set your book up to sell more copies so your bank account is not so floppy. I promise I am so done. Honestly, I'm scared to ask for comments on this video, but if you comment the day a video is released, you'll be entered to win some sweet noboringbooksswag and you'll be one step closer to being one of my beloved YouTube besties. Now make sure you've subscribed to the channel and turn those notifications on. I promise I'm not usually trying to rhyme rapid out. I was just trying hard to make a mega boring subject not so boring, you know. But there's actually a lot more for you to learn to be a mega metadata star. So I'm going to link you to a playlist on metadata. You'll find that gem right here, I promise. No rapping or rhyming in those videos. And if you're good to go on all things metadata, then this newest video right here might be exactly what you need to see. Either way, I'm so pumped you stuck to the end of this one and would love to keep hanging out with you some more. So go ahead, click on one of those videos and and I'll see you soon.
