Julie BroadYour Non-Fiction Sidekick for Writing, Publishing & Marketing a Book That Builds Your Brand and Grows Your Biz

What You Need to Know about Book Reviews on Amazon as an Author

12 Jul 2023 · 1 min

Watch on YouTube

0:53

A short video discussion (Julie Broad and Sarah) explaining how Amazon displays book reviews and how those reviews act as social proof. It describes where review snippets appear on a book page, how Amazon indexes common phrases from reviews, and emphasizes that reviews increase visibility and influence buyer decisions.

Chapters

All right, back to Sarah. She's going to show you another view of Amazon where the reviews show up not just at the top of the page.
If you are on Amazon, you have seen this section. It's underneath the editorial reviews and the product description. At the very bottom are the customer reviews. And you can see here, Amazon goes through and indexes elements from each of those reviews. Things like self publishing, highly recommend. You know, must read. Thank you. You know, so it's taking the words that are most commonly used and putting them together here so that potential buyers can see what is usually included. Book reviews are the social proof of your book. They increase your book's visibility. They influence potential buyers. Book reviews are the things that are going to tell potential buyers if the book is for them.