Julie BroadYour Non-Fiction Sidekick for Writing, Publishing & Marketing a Book That Builds Your Brand and Grows Your Biz

Where should you advertise your book? For Non-Fiction Authors

14 Jan 2023 · 1 min

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Julie Broad advises nonfiction authors to advertise where their readers already go to solve the problem the book addresses. She gives concrete placement examples (e.g., gym newsletters for a fitness book; supplier websites/newsletters for a furniture-building book), suggests local banner ads and partnerships, and notes conventional book promo platforms such as Amazon, Bookbub, Goodreads and ebook sale sites like Bargain Booksy. The emphasis is on targeting reader-specific channels rather than only the obvious big platforms.

Chapters

Number two was where do you think this book should be advertised? The simple answer is wherever your readers are going to be looking to solve their problem. If you have a book on how to build lean muscle mass you could contact a chain of gyms and pay them to promote your book in their newsletter. If you have a book on building furniture you could contact some of the suppliers of some of the materials and see if they will sell you ad space on their website or in their newsletter. Or you might even find a partnership opportunity there. You can buy banner ads in local newspaper websites. Most authors think about promoting their book on Amazon and yes that is one place where you can buy ads. But why not think differently than all the other authors and find other places to advertise more directly to your reader. But of course as far as book promo places, there's Bookbub, Amazon, Goodreads or you can use ebook sale sites like Bargain Booksy and so on.