A short YouTube video by Julie Broad categorizing four book-launch personalities—Hope and Pray, Last Minute Hustle, Momentum Builder, and Baller—and giving concrete, actionable tips for authors at each stage (optimize metadata, set up Amazon Author Central, leverage personal networks, build pre-launch buzz with reviews and giveaways, secure media and email campaigns, run pre-order incentives).
Chapters
Launch Type 1 the Hope and Pray also known as let's just see what happens. This launch is basically write the book, put it on Amazon and cross your fingers. And if this is you, well first congrats. You finished a book. But let's level it up because hope is not a strategy. So here are some quick wins for you. Optimize your book's metadata. Another thing to do is to set up your Amazon author central. It's free and it makes you look more like a pro or Launch type number two the oh no, I forgot to market launch AKA the last minute Hustle. This is the oh crap, my book is coming out next week. I should probably tell people approach you start dming friends posting on LinkedIn binge watching youtubes like this one. Hi, if this is you, no shame. It's not too late to turn this around. So here's what you need to do. Leverage your personal network. Ask friends, family, colleagues to share your book. Launch type number three the Momentum Builder Launch Also known as the Strategic Hustler, this launch type is all about pre launch planning. You're gathering Amazon reviews, you're building an email list and you're setting up a Goodreads giveaway. Pre launch. You're booking interviews before launch. So Buzz is already building launch type number four. The Baller launch. Yeah. Also known as the power move. This is the dream launch. You've got a big audience member, major media is lined up. What a Baller launch looks like. You drop an email to your 50,000 plus subscribers and they open it. Your book gets featured in Forbes or Entrepreneur. You're on Fox News or Good Morning America to talk about your new book. You wake up on launch day and boom. Your book is already ranking and tracking to hit all the bestseller lists. How to stay on top Run a killer pre order campaign, Exclusive bonuses, live Q&As hustlin for three to six months prior to your book launch. Helps you get the big numbers for that launch. Well, we covered four kind of book launch personalities. Which one sounds like you.
