Julie BroadYour Non-Fiction Sidekick for Writing, Publishing & Marketing a Book That Builds Your Brand and Grows Your Biz

Why Smart Authors Use LinkedIn (Even If It Doesn’t Sell Books)

3 May 2026 · 0 min

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Authors should use LinkedIn not to sell books directly, but to be discovered by professionals and build credibility. The platform lets you showcase expertise beyond your book and positions you as an authority in your field.

LinkedIn is gonna be one of those opportunities where you are speaking directly to professionals. It is a professional social media platform. Everyone that is on there more than likely is doing so because of some career aspect. So it may not be the best one for you, but thinking in terms of how you can be discovered, I'd still think it's important to have a presence there, particularly for your book because of what you wanna do with it. So it is important you're there. Then it moves beyond just the book's message to who you are, why you are the authority.