Why You Shouldn't Sell Your Non-Fiction Book for Cheap

Hey there. I'm Julie broad with book launchers.com we help entrepreneurs and professionals write, publish, and sell a fantastic nonfiction book. One of the things that a lot of people ask me about is book pricing. And as part of our service of Book Launchers, we do a whole bunch of research to help you figure it out, because it's not that straightforward. So there's what I have to pay them to print it. There's the profit for the retailers, and then of course, there's Amazon's fee. And then I need to make a profit, so I have to charge at least $810 for my book. A lot of people have suggested that you price your book for $0.99 to $9.99. A lot of that is because of the KDP select program, which I've shot another video on. So check that out right here. Now, you may like that idea, and there are reasons to go with that program. If your book is little more than a lead magnet for your business, then you might really want to sell it for super cheap so that you can get mass downloads. But you better have a killer offer on the first page or the first couple of pages. So people go to your website to download something amazing, and you at least get their contact information, because Amazon's not telling you who's buying or downloading your book. And if you're giving it away for free and you're not getting contact information, it better be really amazing. But you're also trusting them to read what is probably somewhat of a sales pitch. And many people who don't pay anything. I mean, even if you pay a lot for a book, a lot of people still don't read it. But if you download a free book, you're even less motivated in many cases to read it. Unless there's an amazing hook, a really killer promise. I've got three reasons why I don't sell my nonfiction books for cheap. Number one is value. You are putting years of expertise, education, and experience into this book. It probably took you tens of thousands of dollars to gain that expertise, and you invested thousands of hours to learn what you've learned. You're heavily invested into something that your reader is going to use to save time or money or. Or give them a boost to their business. So there's a lot of value in those pages. So why sell them for 99 cents and make nothing? Number two is perceived value. Depending on your industry, your clients probably spend a lot of money to work with you, whether you're a dentist, a mortgage professional, or A service company like Book Launchers who helps you write, publish and promote a book. Do you want your services to be perceived as cheap? If you price a book at 99 cents, what do you think your clients are going to think not only about the book, but potentially about your services? Number three, bookstores and wholesale opportunities. This is a big one. If you want to be a speaker or you want to sell your book corporately or get any kind of wholesale books of any kind, which, by the way, are the best kind of deals, you can move hundreds or thousands of copies of your books with the right kind of deal. So let's just give an example. If you write a book on fitness and let's say it inside of your book, you incorporate exercises that use a certain kind of equipment, you may be able to strike deals with the distributors of that equipment to buy your book for client giveaways or promotions. This kind of deal can move thousands of copies of books. One of the best deals I ever made was with a national real estate magazine in Canada. They needed a giveaway for their readers who subscribed to three years of their magazine. I needed exposure for my book. Now, if my book was retailed for $2.99 or even $9.99 and it would have not had the same value to them as the $24 book did. I never would have been able to get that deal done if my book was sold for too cheap. All right. Ultimately, it comes down to your own goals for your book. And there are reasons where there are times and there are reasons when you may want to sell your book for cheap. But keep in mind that value, perceived value, and wholesale opportunities. Corporate speaking gigs. There's a lot of times where having a book that's priced for 15 to $25 might do a whole lot more for your business than a 99 cent book will. If you like getting free tips, give this video a thumbs up. If you prefer to pay for your tips, give it a thumbs down. And of course, while you're here, subscribe to the channel so you catch all the tips, including another video that is going to be on my channel on how to price your book. I've got a little bit of a formula to help you figure out exactly where you might want to fall and in that price range for your book. See you next time. Be selfish now. I know I haven't. Damn it, I lost my point. Yeah, you did too.