Why Your Business Needs a Book (And How to Use a Book Funnel in Your Business)

Book funnels are where you use your book to lead into an offer. If you're familiar with Russell Brunson of Click Funnels, you know exactly what I'm talking about. But he is definitely not the only one to use a book funnel and succeed. If you run a business and don't have a book leading into one of your funnels, well, this video is for you. Hey there. I'm Julie the Book Broad, founder of Book Launchers and author of four books. Two of them are right there. Now let's just dive right in because here are five reasons why your business needs a book. Number one, you can give the book away for free strategically and use that to generate really qualified leads for your business. It's a really high value freebie that people are grateful to get. 2. Books lead to partnerships. I've seen a lot of authors use a book to open the door to conversations and relationships with people that were otherwise difficult to connect with. Like Tom Peters. Go Carol Sanford, Robert Kiyosaki. Go Annik Seagal. Number three Books give you a reason to talk about what you do. You will get invited onto stages, broadcasts, live streams, and so much more because of your book. And then you will almost always get a chance to talk about your product, service or purpose in life. It is just a reason to get more pr. Number four. You can use ads to sell a book as a way to self liquidate leads into your funnel. This is why some people do the free plus shipping funnel. But I just run ads to my book and offer bonuses to buy it. You can see what I do@selfpublishandsucceed.com but if you get someone to pull out their credit card, you can sell them the book, cover your ad costs, get their contact information, and even offer an upsell after they buy your book to a course or a consult or a bundle of a book plus a workbook. Finally, number five, a book makes you stand out over everyone else in your industry. Some people feel like everyone has written a book, so why bother? But when they say that, I always go, well, if everyone has written a book and you haven't, how are you standing up against those folks in your industry that have? You probably aren't. But the other side of this is if you feel like everyone has already written a book, it's probably just your circle of friends. Because the reality is not much more than 1% of the population has published a book. But besides all of that, if you look at how you're marketing your business and you're saying things like we have a combined 54 years of experience or we hold degrees in this and this. Are you really as appealing to your target market as the person who says, I wrote the book on how to solve this very problem that you're talking about? What else carries the same weight as a book? Not a degree. Kind of weird because a degree costs way more money and way more time to do than a book. But a book puts you on a stage, on a tv and opens so many more doors than a degree does. But it kind of makes sense when you think about, you know, going back to childhood as when you have children, you're told to read to your babies, to your children. Books are emphasized for our entire life. And if you do get a degree, think about how much money you spend on textbooks. Being an author has been established in our minds since childhood that you are likely credible, wise, expert in something worthy of listening to. And to me, even more important than that is the massive impact and value you can give to others with a good book. Books change lives. It's why I do what I do. Reading Rich dad, poor dad in 2001 got me investing in real estate and that changed my life. Writing More Than Cash Flow. My first book Change My Life Again. So reading the right book at the right time can absolutely change your life. And writing the right book at the right time can absolutely change your life too. Giving value is a great way to have an impact and make an income and that is why it is a powerful thing to add to every business. Look at these videos. I spend a ton of time and money to create these for you. All I ask in return is a like subscribe and a comment. You've done that right? And when you comment you get in the Cool Kids club with Damien Andrews, Eli and Bill, Renee Poggenpole, aj, Efren Delgado and so many other awesome folks who comment, like and share our videos. Now you do have to write a book that is really valuable to your ideal audience for it to work to grow your business self, promote and succeed is an example. That one right there. I packed as much as I could into that book. One of our clients that has been with us at Book Launcher since we launched the company in mid-2017 read the book and said now she's so excited to do her next book because of what she learned. So if your longest standing client can read what you've written and still get massive value, then you've delivered in your book and it will help to grow your business. You need to write a book that's actionable valuable, and full of aha moments. You're going to create connection with your audience when you do that, and it's going to be so much easier to offer them the next step in your program, your product, or your consulting, whatever it is that you do that you want them to work with you on. And of course, if you want our support in writing, publishing or promoting your book, head on over to booklaunchers.com bookacall to tell us how we can help and set up a time to chat with us. Now. The last thing I want to share is how many different ways you can use your book as a funnel, because at this point, hopefully you can see the value of having a book for your business. So number one, you can give it away for free. I give Self Promote and succeed away in audio format for free. You can watch it here on YouTube. I'll put that playlist at the end of this video. But if you prefer to get it in audio format without any ads, you can download it for free at self. I stuttered. I will happily give you self promote and succeed for free in audio format. You can watch it here on YouTube. I'll put that playlist at the end of this video. But if you prefer to get it in an audio format without any ads, you can download it for free at selfpromoteandsucceed.com audio link is also below and that is all set up through Book Funnel in case you're curious about that. All right. Number two, you can run ads to your direct sales page. This can be a free plus shipping or just sell the book like I do. You can see what I do@selfpublishandsucceed.com but this is useful because you can upsell. You can get contact information from someone willing to invest in your book and and you've created that self liquidating ad offer that we talked about. Number three, you can use it to mail to people who are decision makers in businesses. Event organizers, HR consultants who bring in trainers, people who might buy your software, people who might have your reader in their audience. Like for example, you could send your book to every CPA when they focus on businesses of a certain kind. Or make sure every divorce lawyer in the area has a copy of your book for or their clients going through a divorce and needing to reinvent themselves after a setback. Get creative. But that book can be the very thing that gets you noticed. And physically mailing it to people is a way to get noticed. Number four Partnerships. Can you create some sort of a win win business building opportunity with your book. We've done promotional exchanges where we give a book free to everyone who submits to a book award. It's a bonus to people signing up for the award. And for us, we get a big email list of authors. There's a lot more ideas. Let's share all the ways a book can grow a business in the comments below. And of course, when you comment the day a video is released, you get entered to win some of our fabulous NoBoringBookSwag. Now this is Self Promote and Succeed audiobook playlist I promised you. And this video is about giving books away for free, strategically, because free isn't good without strategy. So definitely check that out. I'll see you there.