A short, conversational YouTube video by Julie Broad giving five practical mindset- and behavior-focused tips to help authors overcome fear of self-promotion and market their books. Key advice: reframe self-promotion as sharing value, identify root fears, practice in low-stakes settings, tell stories rather than hard-sell, and promote with genuine enthusiasm so readers who need the book can find it.
Chapters
Whether you're in the middle of writing your book or it's done and out there, you probably already know that you're in charge of getting the word out about that book. And if the thought of shouting it from the rooftops has you thinking about cowering in a corner, let me help you. Here is number one to help you reframe self promotion to sharing value. You're not bragging, you're offering something useful. Instead of thinking, I need to sell my book, think I need to help my ideal reader. Number two Identify and address the root fear. This is a mindset shift. Fear often stems from a fear of rejection or worrying about what others think. Addressing this does help you move forward. Number three Start small. Practice in low stakes environments. But confidence grows with practice. Begin promoting it in spaces where you already have support. Number four Be a storyteller, not a bookseller. If you struggle with self promotion, don't sell. Tell a great story. Instead, frame your book as part of a larger story, whether it's part of your personal journey, a case study, or a lesson Lesson that changed everything for you. Number five Promote like you'd recommend a great movie. Talk about your book with the same enthusiasm you'd use when recommending a great show. You discovered a restaurant or product. Here's a final thought. The people who need your book won't find it unless you share it.
