Writing Coach & Book Authors | Smooth Career Change Podcast

This is a transcript excerpt from a YouTube podcast episode (Smooth Career Change Podcast) featuring Julie Broad discussing how writing is a developable skill, the value of coaching and editing, and practical ways non-writers can produce a book (e.g., speaking and transcribing, hiring editors). Julie emphasizes that mere repetition without feedback doesn't improve skill — targeted coaching and editorial input are crucial. The excerpt closes as the host asks about the benefits of writing a book for positioning in a saturated market.
Chapters
Wow. Yeah, I can see how that. Because writing is more a business for you. And I think sometimes people don't even see how that could be possible. They're just thinking, well, I'm gonna write a book, or. And then what do I then do with that? Because it seemed like, well, okay, if it's not selling as much, can I do other things with it? And I think you would advocate for the fact that there are so many different ways or angles you could take your book writing before we get into that space, which I'll explore in a few minutes, Would you say then that to be a good writer, you would need to have some kind of training or background in writing, or would you say anybody, if they are committed, they have at least some likings to write, could become a good writer?
Yeah, I mean, it's one of those things where I don't think it's a natural. I mean, maybe a few people are naturally born with it, but it's a skill that you can develop. It's also a skill that you can hire out a lot of pieces too. So if. Even if you want to become an author, but you know, you're not a good writer. That's. I mean, that's one of the reasons why. At Book Launchers, the first step is working with our writing coach. Our writing coach will work side by side with you to make sure that, you know, you're getting the best possible work out of yourself as possible. And also, you know, they'll edit along the way. But a lot of things are fixed in editing my book, even, and I've done a ton of writing, and I've worked at the craft. The editor still totally slaughtered my book, but made it much, much better. So it's something that, yes, I think the more you do it, the better you get. But if you want to write a book, I wouldn't let the fact that you think you're not a good writer stand in your way, because there's so many ways to tackle it. You can speak your book and get it transcribed and again, hire a professional editor, and they'll go through it and make it. They'll bring the out. If you get the right editor and you can go that route, or you can. You can work at writing, but get coached or get help, because it does. It's a lot of work. If you're just gonna sit down and think you're gonna write a book tomorrow and you're not a writer.
I like you mentioning, because I'm a speaker who writes, and I love the Idea of speaking and then having it, you know, transcribe and then go and do the cleanup from there. But I also like the fact that, you know, a person who, for me, that, you know, speaking is more my strength. And I realized that, you know, by me writing. And I don't write as often as I should, but the more I write, it seems like it's almost like a muscle being developed. And I'm not sure if there's any correlation between writing a lot and just becoming a better writer over time, or do you have any kind of science or any kind of reference to that?
No, but I can say, you know, you know the phrase practice makes perfect?
Yes.
It's not true. Right. You know, if you just keep doing it over and over, but you're terrible over and over, you're not getting better. So I think, you know, that's why I say, like, I really. I'm a big believer in getting coaching, getting training, because, you know, if you're just doing the same thing over and over again, you're not going to get better. So you need to be improving every time. So you need to get that input, that feedback, you know, so you know what to improve. So just doing it every day is not enough. You have to be getting some guidance somewhere along the line. And that's one of the reasons I did get better was I started, you know, through real estate. I started writing for a newsletter called early to Rise, and they had half a million readers, and they had an editor that was assigned to my work. And at first, like, none of the words I wrote stood. Like, ended up being what was published, you know, through the editing process, my articles got ripped to shreds. But because of her input, I started to learn how to be a better writer. Without that input, I would probably still be writing in the exact same way I was writing 15 years ago, and it wouldn't be better. So that's kind of a long answer to your question, but it's something I really believe is a lot of people think if they just do it every day, they'll get better. But I don't believe that.
So I think, and I agree with you 100%, that practice doesn't become perfect if you're practicing the wrong thing. But I wonder if, say, someone like me or the listener who's out there, the average person thinking, what would be some of the benefits of writing a book, especially in the idea of trying to position yourself in a market that may be already so saturated as far as whatever they might want to do but what are some of the advantages or the benefits of writing a book?
Oh, yeah, this is a juicy question. We could talk about this for a while, but I'll try to hit a few key points. First of all, when you're talking about career, so when you have a business, it's pretty straightforward in terms of the benefits of the book. But if somebody is a professional, maybe they're looking at it from their career perspective and not necessarily sure of the benefits. Look at it this way. I don't know the exact stat, but you know, something like 33% or 35% of the US population has a degree. How many of those people have written a book? Right. It's less than 1% of the population has written a book. So if you want to stand out immediately as an expert in your field and get paid more money, you need to have a book. You know, whether anybody's actually bought the book is a different story and it leads to a different objective. Whenever you sit down to write a book, you want to know what your objective is.
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