Julie BroadYour Non-Fiction Sidekick for Writing, Publishing & Marketing a Book That Builds Your Brand and Grows Your Biz

Your Book Opens Doors. Are You Ready?

29 Mar 2026 · 1 min

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1:18

In this solo talk, Julie Broad explains her concept of "empire building" through authorship, arguing that writing a book boosts a person's authority, which in turn creates new opportunities such as speaking engagements, event tie‑ins, and bulk‑order requests. She stresses that authors must have an infrastructure in place—pre‑prepared speaking materials, marketing assets, and fulfillment processes—so they can seize these opportunities instantly when they arise. Broad also outlines the financial landscape of publishing, noting that self‑published authors typically earn $4‑$5 per book, whereas traditional deals often yield only about $1 per book, meaning a large volume of sales is required to generate a meaningful income. The overall message is that a book can open unexpected doors, but success depends on readiness and realistic expectations about revenue.

Chapters

So what does empire building mean? Well, for me, it means that it increases your authority, but your authority increases your opportunities. We've had so many clients where things happen that they wrote the book for a certain thing, but then a door opens because of the book. And that is the magic of a book, is that you don't always know what's ahead, but the book starts to open doorways for you, which is really, really fun for us to watch and experience as this happens for some of our authors. But those opportunities come. There's a trick, is that you have to be ready when those opportunities hits you, which is a lot of what we're going to be covering today is kind of that infrastructure that you want to build so that when somebody does call you up and go, hey, I have this opportunity, I want you to speak, we have this event coming and I want bulk books and can you do this to go along with it? You're ready for those opportunities because you don't get time. That's the thing. Once your book's out there and somebody calls you, you don't have time to get ready, right? You have to be ready at that time. And ultimately those opportunities will lead to impact. An income, which is what I'm passionate about helping people with. You know, I think the book is great, but you're making $4, $5 best per book sold when you self-publish. If you get a traditional deal, you're lucky if you're making $1 per book. So, you know, that's a lot of books that you have to sell to really make an income. Your book can make an impact, but it's not going to make you a great income at that rate.