Julie BroadYour Non-Fiction Sidekick for Writing, Publishing & Marketing a Book That Builds Your Brand and Grows Your Biz

Your Book Title Shouldn't Match Your Business Name - Business Book Writing Mistake 4

9 Jan 2023 · 1 min

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0:45

Short video by Julie Broad advising against naming a book exactly the same as the author’s business. The core argument: most business names do not function as effective, reader-focused book titles; a book title should sell to and identify the reader, not just promote the business brand.

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Mistake 4 naming the book the same as the business. I know you're writing the book to build the brand of the business, so that seems logical that the title of the book should match the title or the name of the business so the brands are aligned. The problem is very few business names make good book titles. Remember, that book title is supposed to sell your book and it has to be reader focused. Even a name like Book Launchers doesn't make a good book title because it's not telling you much about the book or who the reader is or why they need to read it. It would need to be Book launch mastery or Beast mode book launch or something. I made those up. My point is simply that a book named the same as a business rarely if ever sets the book up for success unless the business name also is a great book title.