1:03

In this brief promotional video, two speakers (Brian Dress, CFA and a colleague) explain that the most expensive component of a portfolio for high‑net‑worth investors is often the cash that sits idle. They argue that while cash feels safe, the opportunity cost of not investing it grows with the size of the portfolio, creating a widening gap between current wealth and potential growth. The discussion emphasizes that this issue is both common and easily fixable, and they invite viewers to book a 30‑minute consultation to determine the optimal use of their cash holdings.

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