This is a short YouTube presentation by Brian Tracy offering practical job-search advice. Tracy frames job-hunting as a sales process — emphasizing prospecting, presenting, and following up — and covers tactics including internet job sites, job fairs, targeting growing companies and product/service expansions, and the importance of ‘selling yourself’ and proactive mindset. The talk closes with a channel call-to-action.
You know, a lot of people are out of work today. And if you're not out of work, you probably will be sooner or later. And your ability to get the right job at the right wage, doing the right thing with the right people in the right company is one of the most important skills you develop as a life skill. And in this time that we spend together, I'm going to teach you some great ideas that I have taught to thousands of people who are job seekers or job changers. And it revolutionizes their life and their business future. So to earn what you're really worth, you have to be in the right job in the first place. By the way, most people should be earning much more than they're earning today. But they're doing the wrong thing in the wrong way at the wrong place and they need to make a change. Remember, everything in life is results. Now this is a challenging time in human history to be out in the job market and working to survive and thrive. And by the way, it's not going to get much better in the years to come. The economy has changed forever. However, in spite of problems in the economy, there are countless opportunities and possibilities for talented people like you to find or create great jobs and earn more than they ever have before. And you should be one of them now. The first key is to do your homework. When you're looking for the job you want, you engage in the same activities that a sales professional would. The three activities essential to sales success are prospecting, presenting and following up. Your job is to prospect thoroughly and develop the greatest number of leads or potential jobs that you possibly can. One of the most important keys to success in selling today is is what is called pre call research. Do your homework. Find out everything that you possibly can about the individual, the organization and the industry before you call on anyone for the first time. Now let's talk about Internet job search. Getting a job on the Internet is a skill that you must learn through practice. You start by visiting the main Internet job sites like Career Builder that you see advertised all around. You get as much information as you possibly can about the various job sites. Some Internet job sites specialize in one kind of employee and some specialize in another. Some are local and some are national. There are also job career fairs held in every community every year and sometimes every month. These are advertised in the newspaper and on the radio. You should visit these job fairs and talk to the various employers exhibiting there. Find out what they're looking for today and what they will be looking for in the future. Even if you're currently employed. Keep sowing seeds everywhere you go so that you can create a rich harvest of employment opportunities for the future. Look for active, growing organizations and companies in your community that are announcing a new expansion or announcing increased profitability. They're opening a new branch or a new office or their profits last year went up dramatically. These companies are always looking for more good people. Here's a rule that every business owner knows the key to your growth is to hire good people. The more good people you can hire, the faster you can grow and the more profits you can make. It's a basic economic principle. These companies that are growing offer lots of opportunities and they will pay well for the right skills, especially if you are the one who has them. Another way to find a job is look for new product releases and the introduction of new services by companies local and national. Whenever a company is expanding its products or services, there are job opportunities to sell the product, distribute the product, service the product, install the product, and handle the administration and details associated with the product. When you go out to get a job, you must sell yourself professionally. The job interview is really a sales call. You are in sales when you're looking for a job. You're going out to sell yourself to someone else and you're going to charge a lot of money for your product. The type of job you get and the type of salary you command will be a measure of how well you have sold yourself at this critical point in your career. Now, many people don't like the idea of selling. They don't like to see themselves as salespeople. Unfortunately, this is the type of attitude that leads to underachievement in life because it leads to being passive rather than active. It leads to feeling in fear rather than feeling powerful. It leads to accepting what other people offer rather than asking for what you want. The fact is that everyone who wants to sell his or her ideas or services to others is a salesperson. The only question is whether or not you're any good at it. Use these ideas to get into the workplace and get the job you really want.
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